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Why the First Thing We Do in Hotel Rooms is a Huge Mistake

Good rule of thumb? Put your luggage in the bathtub when you check in.

7 Unexpected Beauty Hacks Makeup Artists Use

7 Basic Grammar Mistakes That Make Customers Cringe

Direct Mail: The Ultimate Guide to Using Direct Mail Advertising

The most comprehensive post on direct mail marketing ever written, period. Discover the step by step process for building a lucrative direct mail campaign!

Fascinating Direct Mail Facts

Direct Mail is still a strong and effective tool in your marketing!

Common Direct Mail Mistakes

Direct mail can still be a great way to market your business, if done right. It can also be a huge disaster and expense if done poorly. Below are just a few of the most common mistakes most businesses make when sending out a direct mail piece.<br>Purchasing a list. Be very careful about renting or

Does Direct Mail Work

Yes, direct mail is cost-effective, professional and can be paired with other tactics such as email, social media and events.

Learning Direct Mail Strategy

Learn how to build a mailing list, design your messaging, and decide on a format for your next direct mail campaign.

Direct Mail Marketing With Humor?

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone.

Are you Making These Direct Mail Mistakes?

The worst direct mail mistakes are the ones that cost you the most money, so learning what not to do can really help. Check out these tips.

The Strategic Use of Questions in Direct Mail Packages

Questions are not only a powerful conversational tool, but also an essential part of any direct marketing program. Whenever people get your direct mail package, or an email from you, chances are they are going to have some questions. Why would they have questions?

Startling Facts about Direct Mail

Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.

Fact: Direct Mail Is Alive and Well

"Direct mail is too expensive," you say. Well, fine.

Direct Mail or Email? Stamp or Swoosh?

Is direct mail dead, is email dying, or is there enduring synergy between the two?

Building Your Business With Direct Mail

The ability to present complex features and benefits makes direct mail an invaluable sales support tool. Every manufacturing and distributing company has a sales force, dealer network or customer service staff. Direct mail can multiply the effectiveness of those responsible for promoting the company’s product or service. Direct mail is a natural for introducing new …

The Benefits of Direct Mail

Learn about the benefits of Direct Mail, find out how Direct Mail can help you and your business

Seal The Deal With Good Direct Mail

Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelop…

Direct Mail Prospect List Ideas

One key factor in the success of your direct mail campaign is who you are sending to. Learn how to pick the best prospect list.

Direct Mail Campaigns: Why Marketers Choose Print

Direct mail campaigns are more popular among marketers than you might expect. Pel Hughes explains how you can make the most of your campaigns.